Article Submitted by RepEngage.
If your keen to really build your brand quickly and step out of your comfort zone, then public speaking workshops are one of the best ways to do it.
Most people are terrified about speaking in front of a group, but the truth is that all of the top earners do it. To really make it big, public speaking workshops are a necessity. Sometimes you just have to force yourself to do these sort of things because the pay off is worth it.
If you look at all of the really big earners online, all of them speak in public to large groups of people. The main reason for this is the massive amount of leverage that it creates.
Teaching people one on one takes up a lot of time, but if you can teach a large group of people all at once you are maximising your output, and minising your input.
Public speaking workshops are an excellent way to get your name out there, and become recognised as an expert in your particular field.
Here is my five point plan to effectively use public speaking workshops to take your business to the next level:
1. Attend other seminars and workshops to get an idea of how other people are doing it.
Before you do one yourself, it is important to get some idea of how to pull it off. Take notes of the good and the bad things about other peoples workshops, and use this feedback to make sure that yours is a success.
Contact the speakers afterwards and ask them for some tips on how they do it. Ask them how they were able to overcome the fear and anxiety, and deliver a professional presentation.
2. Create your presentation on slides in either Power Point or Keynote
Once you have an idea of what a great presentation looks like, you need to start planning out your own presentation on a series of slides. It is best to start with a bullet point list of the main points that you want to cover, and to then expand on that.
Don’t spend too much time trying to make the slides look pretty or visually appealing. White background with black text is fine.
And also don’t write out the slides to read them word for word. The slides should only be a guide to keep you track, not like a book to read to the audience.
The presentation should be aimed at the frustrating problems that your audience are experiencing. Go into detail about these problems, and then at the end provide a solution, by offering your products.
Importantly though, the large majority of the presentation needs to be content packed and interesting – not a long sales pitch. Think about the customer when you are creating your presentation, not yourself.
3. Offer the workshop or presentation to groups in your niche of industry
Now it is time to find a targeted audience to present to.
You could approach existing clubs, associations or groups that are related to your industry, and propose a free workshop that is going to be informative and helpful to them.
Or you could create your own group on a site such as MeetUp.com. These groups are extremely easy to set up and invite people to join the group.
Once you have enough people to present to, you need to find a suitable venue. This can quite often be a problem. The amount of people that you are presenting to will largely determine what sort of venue you should use.
It can be quite expensive to hire a function room, depending on your budget, but if you can afford it, this is the best idea if you have a large group.
Other possible venues include pubs, hotels, schools, libraries, warehouses, restaurants or even your own home. Most people are not keen on inviting strangers to their house though, for obvious reasons.
It is just a matter of being creative, offering value to people, and then coming up with the right solution.
4. Perform & record the presentation
So by now, you should have a presentation ready, an audience ready and a venue ready.
Obviously the next step is to actually do the presentation.
But before you do the presentation it is very important to organise your lighting, sound, and a recording of the presentation. Ideally you want the recording to be high quality and do the presentation justice.
Practice your presentation many times before you do the real thing and turn up well prepared and organised.
Give it your best shot and do your best to wow your audience.
4. Offer your products at a special discount at the end of the presentation
As mentioned above you should use the presentation as a way of advancing sales to maximise profits.
But to do this it is vital that you give an excellent presentation that is appreciated by the audience. It is also important that your products are of a high quality, and do exactly what you say they do.
Otherwise you just risk your reputation, and will not get any future business from these people. You must deliver value to expect to make money from it.
And offer an awesome deal that is loaded with bonuses, and is basically irristable.
5. Use the recording of the presentation as a free offer to generate leads online
Now that you have completed your presentation and recorded it, you have a valuable piece of content that you can show off on your website.
Ideally this content will be given away for free in exchange for the email address of the prospect. And it will be followed up with a professionally written series of automated follow up messages.
If you follow this five step process through to completion, and do a good job of it you will notice that people will quickly recognise you as an expert.
But in the end it all comes down to being able to control your fear of presenting public speaking workshops, and to also be motivated enough to take action and follow through until completion.