Publicity Essentials

Discover how to do publicity the RIGHT way:

Revealed: How To Get

Dirt Cheap Leads For Your Business

Using The Power Of Publicity And Media Exposure!

A Complete Guide to Making Bucket-Loads of Cash With Free Publicity

Dear Entrepreneur,

Have you looked into publicity as a marketing strategy in the past, but were put off because you thought it was too expensive?

Are you solely using JUST online marketing strategies to promote your business at the moment? Are you struggling to just get by in your business and running out of patience?

If you answered yes to any of the above, then this letter is written specially for you.

Unfortunately, the odds are heavily stacked against the little guy these days.

Competition is fierce – it is a jungle out there. Leads and traffic are continually getting more expensive. The economy is in dire straits.

Most marketing strategies that worked ten years ago have been wiped out or made obselete. Despite all the gloom though, the one strategy that still works like gangbusters (if done correctly) is publicity.

But unfortunately, the general perception is that publicity is expensive and only for big companies or rich people. I intend to prove to you that this opinion is a myth because most marketers don’t have a clue about what they are doing when it comes to publicity.

ANYBODY can actually build a real profitable business using publicity and media exposure on a shoe string budget.

But in order to be able to do this you need to know the tricks of the trade, the unknown secrets and the priceless tips that are actually proven to work. And you can’t find this stuff from doing a quick search on Google and reading someone’s blog for 30 minutes. It ain’t going to happen that way…

But, if your serious about finding out how to dominate your market using publicity then allow me to explain how I can help you.

Who Am I And Why Should You Listen Anyway?

My name is Pete Williams and I am best known for two things:

  1. Being dubbed as “Australia’s Richard Branson” in media publications
  2. Selling the MCG (Australia’s biggest sporting arena) for under $500

On top of that I have written the international smash hit ‘How to Turn Your Million-Dollar Idea Into a Reality’ and created a bunch of companies including Infiniti Telecommunications, On Hold Advertising, Simply Headsets and Preneur Group.

I was also announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Now don’t get me wrong here…

I’m not telling you this to brag or sound arrogant, I’m telling you this because I want you to know that I am well qualified to be able to show you how to use publicity the right way to explode the growth of your business.

You can be sure that I am teaching what I actually do in my businesses, unlike many other gurus who have no right to be selling information products on subjects that they have no real results in.

Here is what some of my students have had to say:





Introducing Publicity Essentials

Publicity Essentials was essentially created for online marketers and small business owners seeking a complete training guide that covers EVERYTHING you need to know about effectively using publicity and media exposure.

It makes no difference how large or small your marketing budget is either, as you will be introduced to an abundance of powerful publicity strategies geared towards getting your name out there and attracting targeted leads to your business – without having to spend a fortune…

You will be given a road map to effortlessly set yourself up to be perceived as an authority in your niche, and to have an endless stream of people chasing after you.

Can you imagine being able to pick and choose who you want to be dealing with and who you don’t?

I will show you how offline marketing is actually CHEAPER than online marketing – if you know what you are doing. Too many entrepreneurs are solely focusing on marketing their businesses on the internet these days, instead of combining the two together.

If your not implementing both mediums in your business, I promise you that you are leaving money on the table. And this program will show you precisely what you need to do to obliterate your competition using both methods.  

It is a culmination of the very best products that I have previously released in the publicity and media space, all rolled into the one membership area. Everything that you need to know about easily and efficiently gaining publicity and media exposure is in this program. You will never need to buy another information product on the topic…

The product is delivered as a digital online information product, and upon purchase you will be able to log in immediately and get started.

Here is a run down of what you can expect inside the members area:

The program is essentially made up of two core training courses (The Power of Publicity & Going Analogue), plus a combination of ultra powerful e-books, recorded events and interviews with other experts in the publicity space.

The contents of the membership are as follows:

The Power of Publicity Course:

Module 1

  • The truth behind advertising and why it isn’t enough
  • The power of the ‘halo’ effect
  • The secrets of ‘regional media’ and the leverage it offers
  • How he generated over $50,000 of exposure for one of his ventures
  • How to get a business off the ground with FREE publicity
  • How the media can drive your sales… without you
  • How to find why you really want publicity
  • How to set the correct goals for your PR campaign
  • Why you don’t want your press release printed in the news
  • What a sales letter has to do with publicity

Module 2

  • What’s the point of doing a press release
  • What are the main 6 ‘hooks’ the media loves
  • Why you need to know the format of a press release
  • How to structure successful press release
  • How long your press release should be
  • What a ‘time check’ is and why it’s important
  • What the most important element of a press release is
  • Some of the most power headline formats you can rip off
  • What to cover in the body of the press release to ensure exposure
  • How to tell the reporter everything they need to know in 3 easy lines
  • How to get the reporter to pick up the phone and call you for an interview
  • How to get your release in the hands of reporters

Module 3

  • What to do once the reporter calls
  • How to maximise everything out of your interview
  • How to get the reporters to ask questions you want
  • How to get the media to introduce you the way you want
  • How to get the media to give you more exposure about you and your topic

Going Analogue Course:

  • Getting You Started
    • Course Introduction
    • Course Overview
  • Press Releases
    • Why Public Relations?
    • Finding The Hook
    • Writing The Release
    • Writing The Bio + Q&A
    • Distribution
    • Handling The Interview – Part 1
    • Handling The Interview – Part 2
    • Publicity Case Studies
    • Publicity Q+A
  • Supplying The Content
    • Finding The Right Magazines And Journals
    • Structuring The Article Writing
    • Approaching The Editors
    • Case Studies
    • Out-Tasking [BONUS]
    • Q+A
  • Direct Mail
    • The Rules
    • The Post-it Note Trick
    • Tips And Tricks
    • Case Study
    • Buying Direct Mail Lists
    • Q+A
  • Postcard Marketing
    • The Why
    • The Rules
    • Testing The Hooks
    • Sweeping The Cutting Room Floor
    • Postcard Autoresponders – Part 1
    • Postcard Autoresponders – Part 2


  • Media Strategies for Internet Marketers eBook
  • The Ultimate Press Release Swipe File eBook

Live Events

Going Analogue Live

Watch my Live Presentation from the London Seminar

Lessons in Leverage

Watch my The Melbourne Challenge “Going Pro” Presentation


  • Dale Beaumont
  • Dan Janal
  • James Swanwick
  • Monica Rosenfeld
  • Sally Romano
  • Ryan Holiday

Who is this program for?

Let’s start off by saying who the program is not for, shall we.

If you’re looking for some push button solution where you don’t have to do any work, then it is definitely not for you. Or if your looking for some “get rich quick system”, then again it’s not for you.

But, if you are looking for a unique training program that teaches you how to get amazing results in your business using offline strategies such as publicity and media, then it is perfect for you – and you will get a lot out of it.

The system works as long as you work the system.

It’s as simple as that really…

Publicity IS THE ANSWER to turning your business into a gold mine

Does publicity really work?

Well, the only reason that it might not work is simply because you are not doing it correctly. Most people struggle with publicity simply because they are listening to the wrong people, and are getting their advice from people that have no right to be pretending to be experts.

I can tell you that publicity has most definitely worked for me, and if you follow the recommendations in this program it will work for you as well. Publicity is largely an untapped marketplace simply because the large majority of marketers have no idea what they are doing.

And the best thing about publicity is that it is relevant to every business, no matter how big or how small, or which niche you are involved in. And it is nowhere near as difficult as you probably think it is either.

Obviously you need to put the effort in and follow the plan that I lay out for you, but once you understand how simple it is to start implementing it – you will be wondering why you weren’t taking advantage of publicity years ago.








You can either continue to struggle in you business, or you can TAKE ACTION 

If you follow through and actually implement what I teach you in this program, you will discover how to generate cheap leads for your business and in turn make a bucket load of cash.

These strategies are proven to work, and you won’t learn them anywhere else. We both know that by failing to take action though, very little is going to change in your business and the struggle is going to continue indefinitely.

Unfortunately this in inevitable…

But I encourage you to think back to why you started your business in the first place. I’m sure one of the primary reasons was to make money right? Well don’t you at least owe it to yourself to give this a try.

Publicity Essentials is proven to work, and is also backed by a **** day guarantee – so all the risk is on me. You either love the program, or you get your money back.

It can’t get any fairer than that.



Pete Williams

Click here to get started immediately 

PS: Don’t underestimate the power of publicity and what it can do for your business. I’m telling you that it is the hottest and most untapped marketing strategy for struggling small businesses and internet marketers available to you today.

It has literally been my secret weapon for years, and I have the results to show for it. Just imagine how tapping into my experience and unique strategies will transform your business to become the leader in your marketplace.

Don’t pass this opportunity up, I’m sure you won’t regret it if you take action.