C4IM Table of Modules

	Module 1 – The Preparation Market research and identifying exactly who you are selling to
	Module 2 – The Headline Find out exactly how to write benefit driven headlines with killer hooks that motivate the prospect to keep reading.
	Module 3 – The Lead Learn how to start your sales letter without losing the attention of the prospect and start talking about the problem.
	Module 4 – The Solution Introduce your product as the ideal solution to the problem above.
	Module 5 – The Benefits Hit your prospects hot buttons by showing them how your product will benefit them.
	Module 6 – The Proof Prove to the prospect that it does what you say it does, and that it has worked for other customers.
	Module 7 – The Offer Talk about the specific details of the product that you are offering to sell to them.
	Module 8 – The Guarantee Remove the risk and skepticism by providing a money back guarantee
	Module 9 – The Scarcity Make it clear that the prospect must take action today to not miss out on something that is limited.
	Module 10 – The Call To Action Introduce the price and actually ask for the order.
	Module 11 – The Close Remind them what will happen if they don't take action.
	Module 12 – The Editing Polishing up your copy and editing your draft to complete the finished product.