Module 1 – The PreparationMarket research and identifying exactly who you are selling to |
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Module 2 – The HeadlineFind out exactly how to write benefit driven headlines with killer hooks that motivate the prospect to keep reading. |
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Module 3 – The LeadLearn how to start your sales letter without losing the attention of the prospect and start talking about the problem. |
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Module 4 – The SolutionIntroduce your product as the ideal solution to the problem above. |
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Module 5 – The BenefitsHit your prospects hot buttons by showing them how your product will benefit them. |
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Module 6 – The ProofProve to the prospect that it does what you say it does, and that it has worked for other customers. |
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Module 7 – The OfferTalk about the specific details of the product that you are offering to sell to them. |
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Module 8 – The GuaranteeRemove the risk and skepticism by providing a money back guarantee |
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Module 9 – The ScarcityMake it clear that the prospect must take action today to not miss out on something that is limited. |
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Module 10 – The Call To ActionIntroduce the price and actually ask for the order. |
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Module 11 – The CloseRemind them what will happen if they don't take action. |
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Module 12 – The EditingPolishing up your copy and editing your draft to complete the finished product. |