One of the main factors that keep a business moving successfully and progressively is by keeping the existing customers coming back while gaining new ones.
However, this is definitely a lot more easily said rather than done.
There are loads of techniques that companies use every day to build a relationship of trust and loyalty with their customers, and the best part is that they are proven to work time and time again. Instead of scratching your head over why you can't seem to maintain a steady customer base, employ some of these tried and true tactics!
1. Provide Excellent Customer Service to Your Customers
Generally when a customer becomes upset with a company, one of the most common reasons are bad experiences with customer service. Maybe they felt that an employee didn't truly care about their problem or they were never even able to speak with anyone. Either way, an unfortunate issue with customer service at your company is enough to drive some people away.
Provide your customers with multiple avenues for expressing their concerns or asking questions, such as by phone or email.
2. Provide Incentives to Your Customers
Let's face it. Customers love incentives, and it gives them more reasons to come back and shop with you. These can come in loads of different forms such as point systems, discounts; customer satisfaction surveys that come with rewards, and so much more. Try employing some of these tactics, and you'll be surprised at how much your business grows because of it.
3. Make Sure Your Policies are Flexible
There's nothing a customer can't stand more than when they can't come to a mutual solution with you about a problem that they might have with your product/service. For example, your return policy may be so tight that most customers would never be able to meet the requirements to actually make a return.
Because of this, you must evaluate your policies and make sure that they are within reason.
4. Understand that Technology Can Hurt Your Business
If you've considered using technology to make things easier on your customers (such as an automated phone answering service), think again. Customers like to settle their questions and complaints with real people, so try to employ real staff to customer relationships as much as possible.
5. Communicate with Your Customers
Last but definitely not least, show your customers that you care! You can brighten someone's day by doing something as mere as sending out thank you cards in the mail for their loyalty. They will appreciate it, and it will also show them that you are appreciative for their business as well!
Author Bio: Jennie is a customer service consultant, lending her services to numerous companies throughout the Eastern USA. For customer satisfaction surveys and further assistance in helping you more efficiently connect with your customer base, click here.